Route 66: The Road Ahead Initiative

In November 2013, organizational leaders and representative stakeholders of Route 66 met at The Road Ahead strategic roundtable in Anaheim, California. Organized by the World Monuments Fund with generous assistance from American Express, their purpose was to discuss a vision and strategies for developing a national framework for collaboration along the Road.

In November 2014, a steering committee met for two days in Albuquerque, New Mexico, to finalize recommendations developed over a period of months. There, the group agreed on a proposed new organizational structure, to be called “Route 66: The Road Ahead Initiative” that includes plans for a representative elected board, and working groups/committees that will promote tourism, preservation, Route 66 Associations (advocacy), economic development, and education. The goal is a fresh, inclusive approach for Route 66 that represents all stakeholders — everybody with dedication and passion for the Road.

A series of public workshops has now been completed that provided an opportunity for Route 66 stakeholders to come together to discuss the draft goals of the initiative and finalize recommendations for moving forward. A website about the workshops and initiative has been launched by the steering committee at

Related Information:

2016 Third Quarter Report – October 16, 2016

2016 Second Quarter Report – August 4, 2016

2016 First Quarter Report – April 9, 2016

2015 Annual Report from the Steering Committee – February 5, 2016

Collaboration Workshops Final Report – November 19, 2015

Update on the Route 66 Collaboration Workshops – Now Completed (Press Release) – August 10, 2015

Workshop Agenda

Workshop Flyer

Update on the Route 66 Collaboration Workshops (Press Release) – June 20, 2015

Save the Date! Route 66 Collaboration Workshops (Press Release) – June 12, 2015

Update on the Road Ahead Initiative (Press Release) – February 11, 2015

Draft Mission, Strategic Outcomes, Goals

Draft Organizational Structure